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Reflections from the studio

Writing on identity, typography and visual systems. No smoke — what we learn by doing, told straight.

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A wooden jetty fading into fog over a still lake.

The distance between Figma and the browser

A Figma file is a photograph of an intention. The browser is a live medium — with time, input, network and viewport. Between the two lies a distance almost nobody measures, and that's where it's decided whether a product feels good or merely looks good.

CRAFTJUL 2 2026

Lines of HTML in an editor, syntax-coloured on a dark background.

A website loads in your head first

Milliseconds matter, but less than the order in which a page tells you what it is. Why we measure perceived speed before technical speed, and what that changes in how we build.

WEBMAR 19 2026

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