Hi! I'm Jero,Welcome to my little world.
Luck isn't something you wait for. It's designed, coded and set in motion. Sors is a one-person studio that does all three.
Digital designer and creative developer in the same pair of hands. Nothing gets lost between design and code: what is imagined is exactly what ships.
SELECTED PROJECTS
2023–24
The Magazine
The door-handle catalogue that reads like a fashion magazine.
2024
Vinalopó Volleyball
One club, every generation, a single crest.
Brand
I build the whole identity: the name, the visual system and the rules that keep it alive long after launch.
- Naming
- Brand strategy
- Logo design
- Visual identity
- Art direction
- Brand guidelines
- Design systems
Web
I design and build the whole experience: editorial on the page, cinema in the scroll. From wireframe to deploy, no hands in between.
- Wireframing
- UX design
- Web design
- Prototyping
- Development (Next.js)
- Motion & interaction
- Real-time 3D
- Technical SEO
Marketing
I carry the brand into every format: social pieces, campaigns and motion that speak with one voice, without losing the studio's eye.
- Organic & paid social
- Video & motion
- Campaigns
- Email design
- Editorial illustration
- Social assets
About
I'm Jerónimo Muñoz Torreblanca. I sign my work Sors — the Roman god of luck, son of Fortuna. From Valencia, I design and build digital experiences: brand identity, web, motion and real-time 3D for brands that want to feel as considered as they look. I work alone, end to end — strategy, system, code and the final easing curve. Luck, here, isn't chance. It's craft.
- BASE
- VALENCIA
- DESDE
- 2021
- HERRAMIENTAS
- FIGMA · TS · BLENDER
TEACHING & MENTORING
Teach the craft and you understand it twice.
I don't teach borrowed theory — I teach what I use. The same decisions I make in the studio, unpacked in the classroom and applied inside startups that need to see where they lose users — and where they lose money.
BARREIRA A+D
VALENCIA — UX/UI & AI MASTER'S PROGRAMMES
Teaching on the school's UX/UI and AI master's programmes: real digital product, with AI inside the process — not as a closing trick.
UCV
CATHOLIC UNIVERSITY OF VALENCIA — MASTER'S
Master's teaching in the same things I practise daily: systems, judgement and design decisions you can defend in front of anyone.
STARTUPS
MENTORING — UX · UI · BUSINESS
I get into the guts of the product hunting for gaps: what's blocking the user, what's blocking the business, and what can be fixed by next week.
MENTORING · TEACHING · IN-COMPANY TRAINING — VALENCIA OR REMOTE
VOICES
He came in, listened to the whole club — from the youth teams to the veterans — and handed back an identity that finally represents all of us. The process was as clear as the result.
Sporting management · Vinalopó Volleyball Club
- VINALOPÓ VOLLEYBALL
THE TALISMAN
[ FLIP THE COIN — YOUR OMEN AWAITS ]
Latest
More reflectionsMotion isn't decoration: it's a sales argument
Motion done well doesn't dress up an interface, it explains it. It signals quality, guides attention and cuts friction before anyone reads a word. Gratuitous motion does the exact opposite, and it shows up in the conversion rate.
MOTIONJUL 11 2026
The distance between Figma and the browser
A Figma file is a photograph of an intention. The browser is a live medium — with time, input, network and viewport. Between the two lies a distance almost nobody measures, and that's where it's decided whether a product feels good or merely looks good.
CRAFTJUL 2 2026
Process notes: what we keep when a project closes
Every project close leaves a useful residue almost nobody files: the discarded decisions, the dead ends, the version threes. This is what we keep, and why.
PROCESSJUN 18 2026
Typography as a system: choosing type that holds up
A digital identity doesn't rest on a logo — it rests on well-chosen type and three rules anyone can apply without calling us. This is how we approach it at the studio.
TYPOGRAPHYMAY 14 2026
Let things happen.
Let's make it happen for you.
AVAILABLE FOR COMMISSIONS — 2026