Frequently asked questions

Always four phases: discovery (a long conversation about your business, your sector and your customers), strategy and concept (the direction everything will take), design (visual identity or web design, with interim presentations so there are never surprises) and delivery (final files, usage guidelines and support during launch).

I work solo and take on few projects at a time. That means you always talk to the person doing the design, not an account manager.

Time and honesty. Before designing anything I'll ask a lot of questions: what you sell, to whom, what sets you apart, what works for you today and what doesn't. If you have existing materials (current logo, website, photos, copy), even better — but they're not required.

You don't need to know what the result should look like. That's exactly what you're hiring me for.

Every quote includes two revision rounds per phase, and in my experience that's more than enough: because we validate the strategic direction before designing, adjustments tend to be fine-tuning, not plot twists.

If you want more changes afterwards, they're quoted separately by the hour. I always tell you before the clock starts.

Write to me or book a call. We talk for 20–30 minutes, no strings attached: you tell me about the project, I tell you frankly whether I can help and how. Then I send you a written proposal with scope, timeline and a fixed price.

If it fits, we reserve a start date with a 50% deposit and get going.

As a guide, a logo design project with me runs between €800 and €3,000 depending on scope: a logo with its variants and a mini guideline isn't the same as a full naming, concept and brand system process.

Every project is quoted individually after a first call — no surprise pricing, no weird invoice lines. If the logo is just the tip of something bigger, see the question about full brand identity.

A complete brand identity — logo, visual system, typography, colour, applications and brand guidelines — usually lands between €2,500 and €8,000. The range depends on the number of applications (stationery, social, packaging, signage…) and whether strategy and naming are involved.

These are ballpark senior-freelance figures: every quote is fixed, in writing, before we start.

A custom-designed and developed website runs between €1,500 and €6,000: a well-crafted landing page sits at the low end; a multi-page corporate site with CMS, animation and technical SEO at the high end.

The price always includes both design and development — I don't hand off mockups for someone else to wrestle with. Ecommerce and web apps are quoted separately because the scope is a different beast.

A logo: 3 to 5 weeks. A full brand identity: 6 to 10. A website: 4 to 8 weeks once we have the content. These are real timelines, not brochure timelines: they include your review and response time.

If you have a hard deadline (launch, trade fair, trademark filing), tell me on the first call and I'll confirm whether it's feasible before we commit.

I'm a registered freelancer (autónomo) in Spain and I invoice everything with VAT, always. The usual split is 50% to reserve your start date and 50% on delivery; on longer projects we can agree three milestones.

The deposit locks your slot in my calendar — I take on few projects at a time and dates go fast.

At minimum: a logo with its versions (primary, secondary, symbol, reversed), colour palette, typefaces with their licences made clear, and a PDF brand guideline explaining how to use it all without breaking it.

Depending on the project we add applications: business cards and stationery, social media templates, presentations, packaging, signage. The proposal itemises exactly what's in and what's not, piece by piece.

Everything you'll ever need, organised and sensibly named: editable vectors (AI and SVG), PDF, transparent PNGs in several sizes, RGB versions for screen and CMYK for print, plus the brand guidelines.

The files are yours from the final payment — no hostages. If your printer asks for some odd format two years from now, write to me and I'll export it.

I'm not a lawyer and I don't file registrations, but I design with them in mind: before locking a name or a symbol I do a reasonable prior-use search and flag obvious risks.

For registration with the OEPM (Spain) or the EUIPO (European Union) I recommend an industrial property agent — and I'll prepare the files exactly as they request them.

Yes, and sometimes it's the right call: a redesign (or a careful restyling) keeps the recognition you've already earned and fixes what creaks — legibility, digital versions, consistency across pieces.

On the first call I'll tell you honestly whether your brand needs evolution or a clean slate. I won't sell you the latter if you don't need it.

Design and development, end to end: content architecture, custom interface design (no templates), development, mobile adaptation, baseline technical SEO, accessibility, GDPR-friendly analytics and the launch on your own domain.

I also walk you through the boring-but-critical bits: legal pages, cookies and contact forms that actually reach your inbox.

If you need to, yes. When the project calls for it I integrate a CMS (content management system) so you can update copy, news or projects without touching code, and I record a short video showing you how.

If your site is a showcase that changes twice a year, I'll tell you that too: an unused CMS only adds cost and maintenance.

Yes. After delivery you get 30 days of warranty for any bugs, free of charge. Beyond that I offer maintenance by the hour or a small monthly retainer: updates, backups, content changes and that button that suddenly acts weird.

Domain and hosting are always registered in your name. If we ever stop working together, the site remains fully yours.

Every site I deliver ships with technical SEO done: semantic structure, metadata, structured data, sitemap, careful load speed and alt texts. That's the foundation for Google to understand and index you properly.

Ranking at the top for competitive searches is a different discipline — content and time, month after month. I don't offer it as an ongoing service, and be wary of anyone who guarantees it in two weeks.

I work from eastern Spain, between Valencia and Alicante, and remotely with clients from anywhere: video calls, live presentations and the whole project documented in writing.

If you're nearby, I'm happy to meet in person for the kickoff — but it's not a requirement. Some of my best projects have been 100% remote.

Yes, gladly. I work as an external designer for agencies and studios that need extra hands on branding or web — with full discretion when the project calls for it (white label).

Same process, same written timelines; only the byline changes. Write to me and we can discuss rates for ongoing collaboration.

It depends. One-off pieces for brands I've already designed: always — keeping things coherent is part of the job. Small jobs for new brands (a card, a poster, tweaking someone else's logo), only if I can genuinely add something.

What I don't do is jump into the middle of a project to 'quickly polish' something without context. It ends badly for everyone, starting with you.