JERO MUÑOZTHE REAL SORS

I started where design is something you hold: at Groël Handle Design, in Alicante, drawing product — handles and fittings people use without ever looking at them. That's where I learned that form can't be argued into working: it either works in the hand or it doesn't.

Then Ribera Salud: communication and illustration for a healthcare group. Comics teaching kids to wash their hands, illustrated guides that make the hospital less scary. Design with consequences, for people with bigger things on their mind.

Today I design digital product at AUDAX Studio, in Valencia. Same craft, three materials: metal, paper, pixels.

And what the studio teaches me, I hand back: I teach on UX/UI and AI master's programmes — at Barreira A+D and at the Catholic University of Valencia — and mentor startups, hunting down the gaps in their UX, UI and business. Teaching forces me to understand the craft twice: once to do it, once to explain it.