Sport · volleyball club
2024
Vinalopó Volleyball
Vinalopó Volleyball had outgrown its identity: a regional club with teams running from the youth academy to the veterans, and a crest that couldn't represent them all equally.
The project covered the club's full corporate identity redesign: crest, palette, typography and the rules to apply it across kits, digital platforms and merchandising. Worked in Photoshop, Illustrator and Figma.
Vinalopó Volleyball
One club, every generation, a single crest.
Sport · volleyball club
2024
The project covered the club's full corporate identity redesign: crest, palette, typography and the rules to apply it across kits, digital platforms and merchandising. Worked in Photoshop, Illustrator and Figma.
Challenge
The brief asked for a full redesign conveying unity, strength and professionalism — one that would hold up on a match kit as well as on an Instagram profile.
Strategy
The same crest had to serve the youngest player and the veteran.
The strategy was subtraction. A club with that many teams and ages doesn't need a more ornate crest, it needs a clearer one: the symbol was simplified until it worked equally well embroidered on a jersey, printed on a banner or shrunk down to an avatar.
That reduction wasn't an aesthetic gesture, it was club policy: one shared mark saying the same thing on the youth court as on the veterans' — unity, strength and professionalism.
Identity
The identity rests on an unambiguous colour pairing: electric blue and white. Blue carries the energy of the sport; white gives it air and keeps it legible on any surface.
The redesigned crest keeps what made the club recognisable and removes what kept it from scaling: fewer strokes, more contrast, a silhouette you can identify from the stands.
System
The system was built to scale: usage rules for the crest, versions for light and dark backgrounds, and a typographic hierarchy that organises everything from the kit to the sports-hall signage.
The whole process was worked in Photoshop, Illustrator and Figma, with the logo and palette iterations documented step by step.
Applications
The system is built for the three fronts where a club lives: match kits, digital platforms — web and social — and merchandising. The same mark, no exceptions, from the court to the shop.
Outcome
The result is an identity that connects generations: the same crest serves the youngest team and the veterans, the sports-hall banner and Monday's post. The full process — logo iterations, palette, typography and applications — is documented on Behance.