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Technical SEO: the groundwork so Google understands you

You can have the best content in your industry and still be invisible: because Google can't crawl your site, because it takes eight seconds to load, or because nothing tells it what each page is about. That's technical SEO: the plumbing that decides whether everything else gets a chance to work.

I offer it as a one-off audit: I go through your site thoroughly, hand you a prioritised report in a language you can actually understand and, if you want, implement the fixes myself. No monthly retainer and no first-page promises — be wary of anyone who makes them.

  • [ Crawling & indexing ]
  • [ Speed & Core Web Vitals ]
  • [ Structured data (schema) ]
  • [ Prioritised report ]
  • [ No monthly fee ]
How much it costs
Laptop showing web analytics charts

What's included

  • Crawl and indexing audit

    I check how Google moves through your site and what is (and isn't) in its index, so no important page gets left out over a technical slip.

  • Speed and Core Web Vitals (WPO)

    I measure what's slowing your site down and fix it at the root: fewer visitors leaving before they see anything, and one less signal working against you.

  • Structured data (schema)

    I mark up your content with schema.org so Google understands what each thing is and can show you with rich results.

  • Architecture and internal linking

    I sort out URLs, canonicals, redirects and the sitemap so authority flows to the pages that bring you business, not into dead ends.

  • Report prioritised by impact

    Not an 80-page PDF nobody reads: an ordered list of what to fix first, why it matters and what fixing it costs.

  • Implementation of the fixes

    I'm a developer as well as a designer: if you want, I apply the fixes in the code myself instead of leaving you the report and the homework.

How I work

  1. 01

    Discovery

    A conversation about your business and which searches actually matter to you, plus access to Search Console and analytics if you have them.

  2. 02

    Audit

    I crawl your site the way Google would, measure speed on real devices and review indexing, metadata, structured data and architecture.

  3. 03

    Report and priorities

    I hand you the report and walk you through it on a call, in plain language: what's broken, what matters and what can wait.

  4. 04

    Fixes and verification

    I implement them directly in the code, or document them step by step for your developer. Weeks later we check in Search Console that Google has digested the changes and the numbers are moving the right way.

[ Who it's for ]

  • Your site doesn't show up on Google (or shows up for the wrong things) and nobody can tell you why.
  • You're about to redesign or migrate your site and don't want to lose the rankings you've already earned.
  • You publish decent content but suspect something technical is holding it back.
  • You want one honest diagnosis with concrete fixes, not to be tied to a monthly fee.

[ This isn't for you if… ]

  • You're after monthly SEO with ranking reports: I don't sell that. It's a content-and-consistency discipline that needs a different profile, and I'll tell you so plainly on the first call.
  • You want a guaranteed first position on Google: nobody honest can give you one. If someone promises it, run.
  • Your site is technically healthy and what's missing is content or demand: an audit won't fix that, and I won't charge you for one to find out.

How much it costs

It depends on scope. As a guide: an audit of a small corporate site usually runs between €500 and €1,500; audit plus implementation of the fixes, between €1,000 and €3,000. What moves the range is the size of the site and how many fixes you hand me. Always a fixed written quote before we start — and never a monthly fee.

The audit itself takes one to two weeks; the fixes depend on what the list looks like. And a fair warning: Google doesn't react instantly — the effects of technical changes usually show up between a few weeks and a couple of months after re-crawling.

[ What you get ]

At the end you have a prioritised report with every issue explained in plain terms — what it is, how much it's costing you and what fixing it takes —, the fixes implemented in the code if you ask me to, and a follow-up check in Search Console confirming Google has registered the changes. Everything is documented in writing, so any developer can pick up the work without depending on me.

See the FAQ

Frequently asked questions

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Got a project in mind?

We talk for 20–30 minutes, no strings attached: you tell me what you need and I'll tell you frankly whether I can help and how. Then a written proposal with scope, timeline and a fixed price.