Music · workshop concept
2024
Spotify (Concept)
This project is a concept, not a commission: it was born in a workshop with the Vasava studio in Barcelona.
A piece of training and muscle: an art-direction exercise produced at a workshop at the Vasava studio in Barcelona, labelled here — as on Behance — as a concept. Spotify neither commissioned nor took part in this work.
Spotify (Concept)
A workshop concept with Vasava: grunge taken to the feed.
Music · workshop concept
2024
A piece of training and muscle: an art-direction exercise produced at a workshop at the Vasava studio in Barcelona, labelled here — as on Behance — as a concept. Spotify neither commissioned nor took part in this work.
Challenge
The exercise: designing the visual universe of a grunge playlist for Spotify — an aesthetic built on noise and imperfection, inside a platform obsessed with systemic cleanliness.
Strategy
The strategy started from a friction: grunge is noise, Spotify is system. Rather than resolving the contradiction, the concept uses it — the platform's grid and grammar stay in place, and inside them texture, wear and broken type do their work.
Every piece was designed for a playlist's real context: the cover competing on a shelf of covers, the post flying past in the feed.
Identity
You don't clean grunge up — you order it just enough to breathe.
The art direction goes after dirt with intent: dirty yellows, photocopy blacks, hand-distressed type and textures that look like they survived a tour. Nothing is clean, but everything is deliberate.
System
The seven pieces share rules: the same type treatments, the same family of textures and bento compositions that organise the elements without fully aligning them — the system holds even though every piece looks beaten into shape.
Produced entirely in Photoshop and Illustrator.
Applications
The concept unfolds across the formats where a real playlist would live: covers for the platform, type treatments for campaign use and social media pieces.
Outcome
The result is seven pieces — covers, type and posts — published on Behance as exactly what they are: a workshop concept. Their value lies in the art-direction exercise on someone else's brand: adopting its rules right up to the point where the genre demands breaking them.