Working four-handed with the client

For years we did what everyone does: vanish for three weeks and come back with three proposals. The client picked one, almost always the middle one, and then the part that truly decides a project began: the revisions. That's where everything good got lost.

Less theatre, more table

Now we work in sessions. The client watches the system take shape, understands why one decision leads to the next and, above all, takes part in the ones that are theirs: the ones about their business, not about typography. Revisions get short because there are no surprises left to digest.

The big presentation impresses for an afternoon. The working session convinces for the whole project.

— Sors

It asks something of the client: real time, decisions made in the open and the willingness to change their mind in front of others. Not everyone wants that. With those who do, the work comes out better and sooner.