Reflections from the studio
Writing on identity, typography and visual systems. No smoke — what we learn by doing, told straight.
[ FILTERING BY PROCESS ]
The distance between Figma and the browser
A Figma file is a photograph of an intention. The browser is a live medium — with time, input, network and viewport. Between the two lies a distance almost nobody measures, and that's where it's decided whether a product feels good or merely looks good.
CRAFTJUL 2 2026
Process notes: what we keep when a project closes
Every project close leaves a useful residue almost nobody files: the discarded decisions, the dead ends, the version threes. This is what we keep, and why.
PROCESSJUN 18 2026
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