Reflections from the studio
Writing on identity, typography and visual systems. No smoke — what we learn by doing, told straight.
Process notes: what we keep when a project closes
Every project close leaves a useful residue almost nobody files: the discarded decisions, the dead ends, the version threes. This is what we keep, and why.
PROCESSJUN 18 2026
Typography as a system: choosing type that holds up
A digital identity doesn't rest on a logo — it rests on well-chosen type and three rules anyone can apply without calling us. This is how we approach it at the studio.
TYPOGRAPHYMAY 14 2026
Una identidad no es un logo
Publicado primero en LinkedIn: por qué seguimos empezando cada proyecto de marca explicando lo que un logo no puede hacer. Recogido aquí con algo más de contexto.
APUNTESFEB 26 2026
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