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Paper still sells

JUN 4 20261 MIN

Every so often someone announces the death of the catalogue. And every so often a client of ours closes an important sale by leaving one on the table. Not for the information it carries, all of which is on the website, but for what it says about the company that made it.

Weight, paper, rhythm

Paper speaks to the body: the weight, the touch, how it opens. A well-made catalogue reads like a magazine, with rhythm, with pages that breathe and others that press. It stays on the desk for weeks. No PDF does that.

The website answers questions. Paper leaves an impression before a single one has been asked.

— Sors

That's why, when we design one, we don't treat it as an inventory but as a brand piece with one mission: that whoever receives it wants to work with that company before reading a price.

Motion isn't decoration: it's a sales argument6 min read

Jero Muñoz — TheRealSors

Creative director and UX/UI designer in Valencia. I teach UX/UI & AI at Barreira and UCV; by night I sign as TheRealSors.

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